Working for Lionsgate and being in charge of home entertainment key art for lesser-known films is an important role in the film industry. Key art plays a critical role in marketing and promoting movies, especially those that didn't receive significant attention during their theatrical releases. My job involved creating eye-catching and compelling visual materials that would pique the interest of potential viewers when the films were released on home entertainment platforms such as DVDs, Blu-rays, streaming services, or digital downloads.